A/B Testing Email Marketing Campaigns
As email marketing KPIs waned throughout the summer months, I sought to take a data-driven approach to improve our email marketing strategy. Using Mailchimp to design and A/B test different email cohorts, I was able to discover what format maximized our subscriber engagement.
My Role
Researched best email practices, assessed current email design and performance metrics, designed new templates, ran A/B test campaigns, analyzed new performance data
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.